I just spent the entire evening putting together a free Twitter guide for friends of mine who did not quite get Twitter. Hopefully this sheds some light into the nature of Twitter and well, I hope they find it helpful.
Today I also came across an article that talked about Twitter’s lack of user loyalty, indicated that a number of Twitter subscribers do not continue maintaining their accounts past the first month, and while there could be several reasons for it and I can only assume that is due to their being used to other social networking sites that are laden with so many features.. while Twitter simplifies things and focuses on one feature which is its being a microblogging platform.
So here is that guide, temporarily available through this link national lampoon presents cattle call online
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In this post I will show you how to use Twitter 3gp ??? ????? ?????? ????????? ???? ?????
in business, especially for those whose business has an online presence. You can use Twitter to get people to your website to promote your product or service, and I will put this in a Do’s and Don’ts format.
Do make it personal, networking is all about building a relationship with your market or audience.
If you represent a company or product don’t put a company logo or a picture of the product on your Twitter profile, YOU represent it by putting your face and your credentials on the profile… answering the “who you are” and “what you can do for your market” will help a visitor to your profile page decide whether they would FOLLOW your or not.
Do use a keyword in your profile name that you believe is a word that your audience is searching for to add to their network. For instance when people want to search for people to follow or add, they would click the add button on the right side of their page, then choose “find on twitter”, then type in a word or phrase that the results of which would yield people who have that keyword in their account names and One Line Bio. People would typically go through these selecting who to follow.
Don’t simply put your company name but if not too long, your company name together with the keyword, especially on your One Line Bio (inside profile settings). This One Line Bio is what appears on the list of results.
Do make regular posts or tweets that have keywords you believe your audience is looking for. People looking for information on Twitter use the Twitter engine to find posts by other people that have the keywords they are looking for. This is done by going to http://search.twitter.com/ and you can check what other people are tweeting about that relates to the topic you are interested in. Your tweets can be about your product or service, focus on content marketing. Provide people with helpful and useful information that they can use which is related or can tie in to the product or service you offer.
Don’t be too hard-selling, nor simply talk about features of your product. Instead focus on benefits… and here is an example. My suki example has always been Island Banca Cruises which is run by a good friend and of course owned by someone I know.
What IBC would do is to make a list of keywords that are related to their services….
- island hopping
- beach
- cebu
- and even more
Then IBC would need to write down as many Tweets on a draft that all have the keywords in the sentence. Instead of making a post saying, “check out our island hopping summer promo of XXX amount”, you can instead publish a tweet saying ” go island hopping this summer for cheap and dive into the clear waters off Mactan, see pictures.” Right after that, there is a link to the photos, and what this kind of post does is it gets attention and interest all at once, and the interested reader would click the link to see the pictures, the pictures would then show people enjoying the scenic cruise and photos of the clear waters plus other photos that highlight the amenities of the services.
What you have done is built the readers DESIRE for the service. Immediately right after or beside the photos you should have a conversion button, a link that would lead them to a page they they perform that action you want them to do. The action you want them to do is contact you to book island hopping cruises, so you can create a LINK that says “Go Island Hopping this summer, avail of our XXX promo, ALL-In, click this link to inquire or make a reservation”. That entire line is a link that leads to a contact us page that they can fill up and submit. The last portion is a strong call to ACTION, where you are able to get the person who Do what you want them to DO.
Don’t simply put a call to action on a Tweet because if they do not have a desire for the product, they will not perform the action you want them to do. You have to build that desire and I showed you how to do that step by step.
Then IBC can make at least one post per day, each Tweet is a line that catches their attention, and has a link in it that sends them to a page on their site that will build a reader’s interest for the service.
Do keep adding people to your network, follow people who you believe would be interested in what you have to offer. Once you follow a person, they receive a notice via email that you have followed them, typically they would check you out to see who you are and if you or the product/service you have is interesting to them, they would follow you back. The best thing is a lot of people use the auto-follow feature where they automatically follow you back when you follow them.
Don’t follow too many people that are not related or would not be interested in what you have.
The best way to add people? Go to http://search.twitter.com/ and type in keywords to find posts by others, posts that have those keywords in them. You can go through the profiles and choose who to follow. Alternatively you can also use the ADD feature in your account as described earlier.
Do reward people for following you or following you back. Appreciate the fact that they have opted to receive your messages, and offer an item or something of value or benefit to them.
For example, each time someone adds me to their network or follows me, I would send them a direct message thanking them for the follow and give them a link to a freebie of some sort. If I have a Twitter account that sells myself as an expert in Internet Marketing, I would then send them a link to a page where they can download a free EBook on Internet Marketing. People love freebies, especially freebies of value.
Finally, the best part about Twitter marketing is, all of the processes I described above, every bit of action or activity can be automated and you are spared from the manual hassle of adding people, followig back those who follow you, making posts or tweets and sending them a direct message with a thank you.
If you are new to Twitter, learn the ropes first manually as I described above… then when you got it down, expand to using software and applications to do that for you and free up your time.
There seems to be a huge number of people who are not sure how to use Twitter ?????????? ???????
Twitter is basically a means for you to get real time updates about what your friends or family are up to.. and have the ability to reply or comment on those updates. Twitter is essentially a networking and a fast and easy communication tool that can be used in a variety of ways, but let me tell you about three.
How to Use Twitter as tool to keep in touch with people that matter to you.
Twitter is a social networking site, a micro blogging tool that allows you to publish posts 140 characters at a time… just enough to be able to briefly tell people who are “following” you, what you are up to.
Following people means, you start to receive posts they make because, you probably know them (personally or not), and want to know what they are up to.
Twitter as a customer support tool for businesses.
Ten years ago, people loved email, people loved getting it, people loved sending it… and yes it was so cool to have your own email address.
Today with rampant spam, and spam filters unable to prevent some spammy email from getting through to your Inbox, people are actually not as eager to check their email addresses.
What does this mean for a business who wishes to keep in touch with their customers and do a little after sales support? Only a small number of your existing customers are going to get your support emails, and those that do… simply avoid or ignore them.
With Twitter you are able to broadcast short and non spammy messages to customers regarding issues or concerns pertaining to the service or product they subscribe to or have bought.
How to Use Twitter as a Business marketing tool.
Twitter is also a great way of getting the word out about a service or product you wish to promote, since you are able to seek out people to add on your network based on certain criteria such as interests, professional backgrounds or location.
This is one facet of Twitter that is most often abused by many, and many are not doing it the right way.
Remember that, if a person is not interested in who you are or what you have to offer then they would not follow you to get more of what you have to offer. Here is permission marketing best used, if you have a Twitter account that represents a product or service then the posts you publish should be of value to people who you deem to be your target market… they find you by using certain keywords that you use on your posts, they read your posts and get them interested in what you have and follow you to get more of what you publish, they click the link to your website and the job of selling them your product is half done!
In conclusion, regardless if using Twitter for personal or business purposes, you should keep in mind is that people follow you on Twitter because they believe you are worth following due to familiarity, relationship or what they can benefit from receiving your Tweets… and if the latter be the reason for the follow, make sure you do deserve it and not make them regret doing so.download extraordinary rendition online ??????? ????????
I have said this time and gain, “traffic is the lifeblood of a website.”
While that remains true, what I have discovered recently is that targeted traffic is a website’s lifeline; traffic can be the reason why you should keep a website going, but targeted traffic that converts into customers or earns a website profit is what will keep the site alive.
Regardless of what everybody else says, I believe Pay Per Click advertising to be one of the best traffic to get; it’s fast traffic, and laser targeted especially if you know how to leverage on the features within an PPC advertising program such as Google AdWords.
Unfortunately, many don’t know how to get started on PPC and many probably cannot afford this type of paid traffic yet.
So here are 10 traffic tactics that will bring your website visitors, and will not cost you a cent but will need your time and energy.
1. Facebook Marketing
Create a Facebook account, and build your network, target people you have something in common with. Your contact are your captured audience for your posts and messages.
2. Twitter Networking
Create a Twitter account and just like Facebook, build your network. Twitter is the fastest way to build contacts online.
3. Forum Marketing
Join forums and bulletins where you can interact with other members, post messages and links. Forums are virtual communities bound by common interests and topics. Find the forum which you believe your prospects are found.
4. Classified Ads
Post ads on classified ads sites like Craig’s List or US Free Ads. They work just like classifieds on a newspaper but are on websites.
5. Social Marketing
Social Marketing is a very broad topic to tackle and actually Forums, Social Networking sites like Facebook are actually social sites themselves.
However this sections a different set of Social Networking sites; sites where you can create your accounts and add your own content, sites like Squidoo, Hubpages and Tumblr; on blogs like WordPress.com and Blogger.com. Publish content related to your website on these sites and link them to your website.
Go to Social Marker and create accounts on all the Social Bookmarking sites it submits to, then bookmark your site and posts. Social bookmarking sites are another type of social website that allows its members to bookmark their favorite websites and web pages, for other members to see and check out.
6.YouTube Marketing
Create a YouTube account and upload video content that is related to your website. The best way is to create your own videos to minimize the risk of having to deal with copyright issues. Your videos will link to your main website.
7. Article Marketing
Write helpful and informative articles that relate to the market you are in or the product or service you offer. Try to keep this articles short, people are busy and on the internet, they want information that they can take action on, and finish reading quickly. A 500-600 article is ideal, not too long yet concise enough to resolve a certain issue. Submit these articles to article directories like ezinearticles.com, articlebase.com, articledashboard.com or goarticles.com. Be sure to link from those articles to your website.
8. Blog Comment Linking
Find blogs that are high traffic and related to your website content and leave comments by contributing your opinions regarding the blog topic.
9. Press Release Submission
Every time you have something new to offer, or you have something newsworthy worth publicizing, write a press release and submit to free press release websites like www.free-press-release.com and www.pr-inside.com.
10.Feed Marketing
Create an RSS feed on your site, and submit that feed and the RSS feeds of your social sites and blogs to RSS feed directories.
The most important thing to remember is, your website content should be of value to the people who visit your site. Whether it is helpful, useful, funny, or crazy, content that engages a visitor often results in even more visitors.download the weekend dvd
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Yesterday I was pleasantly surprised to hear an old friend and training mentor Cerwin Eviota, on-air over Y101. He was getting interviewed about the Banilad Town Center (BTC) and I was happy to learn that he serves as Marketing Director for the ritzy mall. Only a few years ago I was a part of the team that launched the BTC and I presented what I thought to be the ideal positioning for the mall and took care of other media related tasks. And yes, they went in that direction.
Cerwin is a career PR and marketing practitioner and one time newsman; and in JCI (Junior Chamber International) he is well respected for his training and coaching abilities in the fields of Organizational Development, Team Building, and Leadership. Cerwin is partly responsible for me getting into training and coaching in JCI. I was a last minute registrant to an important seminar for those interested in pursuing a training career, an application I was almost certain would be denied because the quota had been met. Only 25 people are privileged enough to attend this 3 day course. Lucky for me, he got me in.
Cerwin is on my FB network and I notice him posting some messages about the BTC which I just dismissed as the usual typical “what am I up to” status messages that everyone sees on their network, what caught my attention was when those same messages were the exact same things he was talking about on the air.
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Cerwin and I in Kabangkalan, Negros Occidental for a CMS
It reminded me of a time when we were together in Leyte for a Chapter Management and Development Seminar, where our task was to dissect what problems were plaguing a JCI chapter and get them on the right path. I won’t get into the specific activity that I facilitated, but the point was in order for your organization to be heard, to increase ranks, to achieve your goals, you have got to deliver the same clear message each time, and the more times you do it, the more effective you will be in getting that message across.
It my sound simple to many, but very often your audience may not hear about who you are, what you do, what they get from you because you are just not transmitting that message consistently and as many times possible across different mediums.
It is my personal belief that to be successful in marketing you would have to know yourself and your product, or your audience won’t know who you are either. People get caught up with elaborate plans and strategies and overlook what should fundamentally be present, an awareness of who you are and the value you can give to others.
Ask yourself this question.
Have you ever done something extraordinary or accomplished something that noone else could do, but nobody else knew but you or your sister.
Do you have a company that offers an outrageously unbelievable offer and benefit to customers, but only your old regular customers know about it?
The point I am driving at is, you have to talk about who you are and what you offer, and talk about it as many times possible and through various avenues.
The internet has opened up several opportunities especially to business owners or marketers, it has given them a platform to broadcast a message to as many people possible, across the seas and through different timezones.
The advent of Web 2.0 and user generated content that has paved the way for interactive online communities has even made marketing a lot easier by way of engaging these communities and letting them talk about you, letting them sell your message for you, and letting your advertising messages take off virally. Best of all, most of these social media platforms are free.
If you have not done so yet, leverage on the internet, networking and communication available today, take advantage of social media platforms and deliver that message about who you are consistently and clearly and in more web properties, in an ever expanding campaign for audience and customers in an equally expanding world wide web.
Marketing your product, service or business on the internet can have several advantages. However before you sit down and start planning out your online marketing campaign, ask yourself these 3 questions.
Are your customers online? Knocked Up trailer
To put this simply, it really would not make sense to put money on an advertising medium that does not generate revenue because your audience is not on that same medium.
This fundamental principle in advertising applies to all media. If you want to sell a product then you need to advertise on radio and TV stations that the audience you are after listens to and watches; focus your below the line efforts on events that your market has an interest in and will likely be in attendance, and so on.
So if you want to push your product over the internet, ask yourself if your target audience is online.
Finding out if your target demographic is on the internet can be done through surveys or traditional market research, or through online research.
Will your audience perform a conversion online?
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A conversion is a specific and predetermined action that you want the recipient of your ad to take. As an advertiser, your goals are probably to make a sale or get a customer.
If you are a pizza place advertising on radio with a radio ad telling the listener to call a number to get a fresh pizza at a discounted price delivered to their doorstep in 30 minutes, then it is obvious the conversion goal here is the call-in and sale.
However your business may not be the type that does transactions over the internet, conversely your product customers may not be the type who buy online.
So you have to then clearly know what your goals for marketing online are.
Each marketing campaign comes with specific goals and online marketing is no different. You should know first what it is you want to achieve through your online advertisements. Do you want to make purchasing or transactions possible over the internet, or are you simply using the internet to gather leads or get inquiries about your product.
Advertising over the internet offers several advantages over media. Aside from the fact that it can potentially be a lot cheaper and more efficient, online advertising is accountable, with data readily available and with the ability to track audience behavior and reaction to advertising, that helps in fine tuning aspects of your campaign.
In the end, all you need to do is determine if your effort online can get you a customer, regardless if instant with a sale done right on your website, or protracted and through a process that starts with getting a lead, to relationship building and then the sale.
Is it worth the expense?
Again, online marketing can cost you much less than traditional media placements, but marketing costs can vary depending on the online marketing strategy or strategies that your consultant lays out for you… and there are several methods; PPC, SEO, email marketing, banner advertising, etc.
It boils down to basic figures; knowing how much you spend, knowing how much profit you make, and knowing the cost per acquisition of every customer and finding ways to get more customers for the same cost of acquisition or lower.
This in turn also goes back to the first question, about your audience being on the internet, and how huge that market could be. As it may turn out, it may not be viable for you if the online audience for your product is too small, and that small volume may not be enough to justify your online spending.
Online advertising is a great way to promote a business, whether you have a product to sell or a service you provide; the internet erases all geographical limits and gives you a worldwide audience, and for those that sell online you can have a store that sells and earns you money while you sleep. That being said, the internet is just another medium to evaluate and use if necessary to reach out to what is actually most relevant to your business, your customers.
Today was just awesome, typical bay area summer weather, and as the sun was going down I thought of a song which is a classic from Deep Purple, and a solo of which I’d have to say is one of the best rock solos of all time… the video below is me taking a swing at the solo.
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So you have been Twittering for a while now and you are starting to gain a good number of followers, the question now is.. what next?
I want to give you some tips that will help you succeed in Twitter, which are typically best practices that people successful in social media, live by.
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Start a conversation, and sometimes this is often best done by starting a question about an interesting subject. Answer other people’s questions especially if they are going to help them out, they would appreciate that greatly. Comment on other people’s tweets, but make sure it is also something helpful.
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People hate marketers. We know that as fact. So if you start a conversation, or if the first message you send someone is an ad or a link to something you wish to promote… you are going to piss people off.
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By retweeting you are passing off other people’s tweets to your followers, when you found that tweet useful. By retweeting you put that message and the author of that message in front of all your followers, giving that person more coverage and potentially more followers, as there is a chance that your followers who found that retweet useful will also follow that person.
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Don’t simply put out crap and inconsequential messages, remember that you want to provide something that your followers appreciate and not regret following you and getting your updates. Unless of course all your followers are friends and family who don’t really care what it is you are mulling over. However if your Tweeting is for business, be selective of what you say.
Free Ebook
Download my New Twitter Guide"Hello! Nice To Tweet You" is an easy to follow guide to setting up and networking on Twitter, it includes tips and recommended free software to help make the Twittering experience both enjoyable and easy.
To get your copy, all you have to do is ReTweet any of the blog posts you find useful to your Followers on Twitter, simply fill up the form found at the end of a blog post.
