I recently reviewed another website that wanted to get ranked for a very targeted keyword phrase for its market, Cebu Wedding Photography.
I recorded a screen capture video during the evaluation of the website and in the video I talked about…
- another keyword research tool I use aside from the Google Keyword Tool
- ways how to increase traffic and increase the number of external links to a website
I suggest you choose FULL screen mode by clicking the screen icon on the lower right portion of the video box.
In this SEO Evaluation I took a look at a website called malaysianhomebusiness.com, and did the routine things:
- check on the number of pages indexed on Google
- check on how many external links are pointing to the main page and to all pages on the website
- check Alexa traffic ranking
- check source code to see what keywords the main page contains to give me an idea what keywords they want that page to rank for
- verify identified keywords and check for monthly search volumes, did competitive research and took a look at the sites on the top 10 for those keywords and getting a profile of them, how authoritative they are and establishing how easy or difficult it would be to rank for those keywords
Important points on the video I made are:
- I recommended a few simple traffic generation, link building strategies to increase traffic to the website
- I revealed a practical approach to SEO… going for top rankings for multiple non competitive keywords that keep you afloat and fund long term SEO goals for competitive keywords
The thing about doing these videos live and unscripted is, there are some points that I miss or things that I would have normally done but forget to, here they are.
Important points and tasks I DID NOT discuss or DID NOT do.
1. Check Source Code for Google Analytics
You should always have Google Analytics installed. You just must. If you can, also register your website on Google Webmaster Tools, and even more information and statistics about your website will be available to you, especially when you want to really optimize performance.
2. Market Research
You might have heard me talk about keyword research and competitive research in the past, but there is one thing that I have not mentioned… market research. With keyword research and competitive research you are identifying keywords that your potential audience is using to find the information or content you have as well as evaluating if you can rank for those keywords within a reasonable time period.
But if you are selling something (product/service), you also need to be sure if a keyword is indeed going to be profitable… by profitable I mean, are people using this keyword the type who would buy something or are they simply researchers looking for information. If your conversion goals are sales, then you have to also make sure you do not spend all that time, money and effort to get a number 1 ranking for a keyword that simply brings in researchers or freebie seekers and not hot buyers.
There are simple ways to do that; you can check for PPC ads for that keyword on Google, the more ads the better, more ads appearing on Google for that keyword on a regular basis means money is spent by people using this keyword. You can also simply do a PPC test on Google to verify which keywords convert and which don’t, before you pursue the SEO route and rank for those keywords. There is also a tool that helps identify commercial intent on MSN AdLabs (MSN’s PPC platform) and you can find it here, http://adlab.msn.com/Online-Commercial-Intention/Default.aspx.
3. Link Examination of Competing Websites for Target Keywords
I did not take a look at each and every one of the websites listed on the top 10 for each of the keywords of interest, and taken a look at their authority, establishing how huge the website is and how many links point to the ranking page and to all pages on the website.
Finally I wish to stress that the evaluation you have seen pretty much covers aspects that I can access or uncover. A key part of SEO is engagement and visitor experience which we can only get a picture of, if first of all the website is tracking statistics through Google Analytics or any other system that provides comprehensive tracking, and if we had access to that data to take a look at metrics and KPIs (key performance indicators).
So here are those videos broken into three parts. To get a clearer bigger picture, click the FULL SCREEN button.
Part 1
Part 2
Part 3
I did a free website traffic and SEO (Search Engine Optimization) Analysis on a website owned by a friend of mine. This is a Philippines based real estate website.
In the videos you will learn:
- how to check how many other websites are linking to your website or web page
- about a free SEO tool to use in checking websites
- about the Alexa ranking
- how to find the right keywords to get your website or web pages ranked for on search engines
- how to verify if your web pages are properly optimized, and will rank for the right keywords
- how to increase your website traffic
- more…
Free Website Traffic and SEO Analysis Part 1
Free Website Traffic and SEO Analysis Part 2
Free Website Traffic and SEO Analysis Part 3
Free Website Traffic and SEO Analysis Part 4
Happy Chinese New Year to friends and some of my relatives!
I thought I’d write this post, and say SEO is actually Feng Shui for websites… a fitting and timely post for the Chinese New Year.
A lot of people believe SEO to be mysterious and difficult. I disagree.
First, what likely makes it mysterious is the fact that the rules to ranking well through SEO are not known, since these rules change often. Google itself may not even know with certainty how it ranks a website since the algorithm is composed of so many rules, and likely different teams working on each.
Second… SEO being difficult. It has actually become even easier, so easy that anyone can do it and what has made it easy is that there are so many social sites and user generated sites out there that are high authority high traffic websites that can be leveraged to achieve SEO goals.
But what is SEO?
To simplify, SEO is a traffic generating strategy that involves improving both website content (design, layout, structure, etc) and website visibility / accessibility on other sites (through links) that result in better visibility on search engines for keyword searches made by your desired visitors or target audience.
What is Feng Shui?
While there are several mysterious sounding esoteric definitions of Feng Shui, I subscribe to the idea that it is the practical placement and arrangement of items, ideas, designs or things that create the least resistance to movement or use and thus enhance efficiency or productivity.
In Relation to Your Website Attributes
Each and every item on your website and each of the pages have a purpose and that is to lead a visitor to perform a specific conversion goal.
At the page level, each and every page has to have the right layout, design, use the right images and the right text in order to make the visitor’s experience on that page fluid and with least resistance. They are guided smoothly to what you eventually want them to do.
At the website level, all pages and their content are connected together through a well thought out structure of links, making visitor navigability and ease of going from one page to the next, the top priority.
In Relation to Your Website Visibility / Accessibility
Now that you have optimized your website you would need to invite people to see it. Much like a well appointed home which you have spent a lot of time decorating, making sure to arrange everything in a manner that feels comfortable and stress free… you would then invite people to your home.
To get people to visit your home on the web, you would need to create action on other websites where people you would want visiting your home are found. What I mean by creating action is to initiate contact or activity such as being proactive on social media and social networking sites, interacting with other people and making sure that there is a link within those interactions so that people you interact with as well as people following the discussion can visit your website through those links.
You would need to also choose the right places/website, use the right words to get attention, and use the right offer or incentives that would make people want to visit your website.
Simplified.. that is how SEO actually works… ensuring your website is ready to welcome visitors from all the links you have been able to create on the web, that in turn yields more visitors that find you through rankings on search engines for keywords relevant to content on each of the pages of your website.
They violate this fundamental law of marketing: “It takes more than one contact to generate a sale.” Therefore: “The more expensive the item that is offered for sale, the more contacts it will take.”
You must design a marketing program that offers a series of action steps to the prospective customer. The sooner you do this, the faster your Internet investment will pay off.
Direct markets use an acronym to remind them of what every marketing campaign needs: AIDA. This stands for attention, interest, desire, and action.
Attention is step one. If the visitor has arrived at your Web site, it had better grab his attention. I hope your site does this rapidly. Visitors get bored, fast.
I suggest that you make a promise or offer, stated early, and clearly visible on your site within a few seconds. I also suggest that you minimize graphics. Graphics reduce download time.
Let’s say that you have his attention. You must now interest him. You must find a way to present information to him that will keep him from clicking to another site.
Maybe you remind him of a problem he now faces or will soon face (fear). Maybe you present an opportunity that he has not thought of (greed). Fear and greed are the buyers’ great motivators in business-related sales.
You have his interest. You must now produce desire. The question is: Desire to do what? You are leading him to take action.
The action you should motivate him to take is to identify himself, so that you can contact him again by automated e-mail. You must persuade him to request something: a free report, a short course, a list of specifications – something. Whatever it is, by requesting it, he sends you his e-mail address.
This is the key to profitability. Your Web site should have several useful functions: to gain the visitor’s attention, to create interest, to create desire, and to generate an action step. Very few Web site designers have self-consciously applied AIDA. They are technicians and artists, not marketers. Not that many marketers understand AIDA.
His action steps should not cost him any money. You want his e-mail address. Offer him something of immediate value to get that e-mail address. Offer him several things, if you can.
Think carefully about what you would want from your site if you were a first-time visitor to your site. Empathize.
What do you want him to do after he reads a special report? What is the next action step you want him to take? Design everything in your free reports to generate one final action step per report. I suggest that you get him to subscribe to a newsletter. Then you can contact him regularly.
Another possibility: get him to sign up for a free e- mail course. For this, you should probably use a sequential or follow-up autoresponder. You can offer a course using only free one-shot autoresponders, but you must rely on the reader to click a click-and-send link to receive each subsequent lesson. He may forget. It’s usually better to have an automated system mail them at regular intervals. Your goal in sending a course is simple: you gain additional contacts with him. He requests these contacts.
Assume in everything you do on your retail sales site that your number-one assignment is to get his e-mail address. If he leaves your site without having identified himself, your site has failed to achieve its most important goal.
It’s nice to make a sale on your site from a first- time visitor. It’s also incredibly rare. Don’t try. Get him to order a free report.
For more tips go to www.WebMediaExpert.com
“Powerful Internet Marketing Solutions for your business!”
Do a search on Google for the word “newsletter” and the first thing that pops on the search results is a definition by Wikipedia that goes “A newsletter is a regularly distributed publication generally about one main topic that is of interest to its subscribers.”
Newsletters are indeed a very effective means of promoting a product or service. It is non obtrusive nor intrusive, and is a great way to establish and sustain a rapport with the recipients of your newsletter.
There are however some key points to remember when running a newsletter especially if these are circulated online through email.
1. Always Only Send Out Relevant Content
Your newsletter should be relevant to the audience you serve. You should provide useful, helpful information that is of interest to your readers. Do not simply send out news about offers and advertising but send them stories that catch their attention, sustain their interest and then create the desire for what you have to offer. The highest conversions are a result of the right offer tied in to the right story.
2. Make Sure You Have Permission
A lot of times companies make the mistake of sending out advertising messages to a bunch of email addresses without even knowing how these email addresses were sourced, without knowing if these were business contacts, personal contacts, leads, or past customers.
Email Spam is a big issue today, and sending out information or advertising that is unrequested for is spam. Before adding people to your mailing list, you should have their permission.
Bestselling author and entrepreneur Seth Godin is recognized as lead advocate and even father of what he coined “Permission Marketing”. It is used more commonly in the online marketing space and its undesirable opposite is interruption marketing. The concept of is simple, marketers obtain permission before advancing to the next step in the purchasing process.
In the case of a newsletter, you would need to get permission to send the newsletter to a recipient. This is common among online marketers, especially email marketers and search marketers.
When a person voluntarily signs up to receive your newsletter through a sign up form on a website and provides you with their name and email address in the process, they are signifying their intent to receive messages from you. As an anti-spam measure, some marketers even send out a confirmation email with a link in it that needs to be clicked to ensure that the requester voluntarily grants permission and explicitly expresses his desire to receive information via email.
“This form of marketing requires that the prospective customer has either obtained explicit permission to send their promotional message (e.g. an email or catalog request) or implicit permission (e.g. querying a search engine). This can be either via an online email opt-in form or by using search engines, which implies a request for information which can include that of a commercial nature.” - Wikipedia
If you have their permission, that means they are interested in what you have to send or offer them regardless if it be a want or need. If they are interested in what you have to offer them, the higher the likelihood they will buy what you are offering.
People never buy anything that they don’t either want or need.
3. Do Not Abuse This Permission
By not abusing the permission you have been granted I mean, do not make them regret opting in to receive you mailing list.
- Try not to send them an email everyday. An email once a week will do, and while two mailings in a week might be pushing it, you would likely get away with it as long as it is content that they would very much appreciate receiving.
- Make sure to also have a section in your email that clearly tells them how they can opt out of your newsletter if they no longer want to receive any more emails from you. That way you can minimize Spam complaints against you, if they know that they can easily opt out of your list if they no longer believe your content to be important to them or simply do not want to receive any more messages from you.
- Always protect the privacy of your subscribers. Do not share or sell their information to other parties.
4. Get Them to Interact
Social marketing has become a key strategy for a lot of Fortune 500 companies in getting their message across to their customers. We have the Web 2.0 phenomenon to thank for that. The internet has changed the way people find information, products and services… and has also opened up more mediums for marketers to channel their messages. We have always known that people have an opinion on just about everything, and the internet of today makes it very easy to voice that opinion.
Always try to get your recipients to do something in your newsletter; this can be as simple as asking them direct questions and being receptive to their responses or as highly engaging as getting them to join your network or community and participate in discussions, unknowingly promoting your product or service for you on these social sites and creating a buzz for you that can go viral.
A highly interactive person on your mailing list has a higher chance of buying compared to someone with whom you have had no interaction with. Marketing is relationship building.
Those are very simple points to keep in mind when implementing a newsletter. These will keep people on your mailing list longer, and the longer a person stays on your mailing list, the more useful content they receive from you, the more you gain their trust, and the higher the chance they buy something from you.
I put together this short list of Facebook Marketing tips mainly because I was getting a lot of private messages from people whose friend requests I had approved. These private messages were not even, “hello thank you for accepting my friend request”, nor adequate introductions but messages that went like “hello would you like to invest in …..”, “hi, the real estate business is one of the best places to put your money in…”.
Have you ever received any of those messages on Facebook? It can get really annoying. So here are those tips and a few links to good places to read up on Facebook Marketing.
Tip 1 – Do Not Hard Sell
Facebook Marketing is not the process of adding people to your network, then sending them messages about investing or buying something as soon as your friend request gets accepted. Moreover, if they declines, please do not ask them for referrals or names of other people that you can pester. You are annoying people instead of getting them interested in what you are promoting.
Read the line above carefully, and note that the key word there is “interested.”
If people are not interested in what you have, they will not buy. If people do not feel a need for what you have, they will not buy. If people are not interested nor have a need for what you have, neither will they ever want to refer other people to you.
Tip 2 – Content Relevant to Your Audience is Key to Getting Attention
If you are selling a product or service through Facebook, you do not get people’s attention by messaging each and every one of them asking if they want to try your product or service. Instead, create and upload useful and helpful information such as articles, video or links on your profile page that your prospects will find important to them.
The best articles are always informative articles that zero-in on a specific need, problem or situation that they encounter or are in, that needs a solution. By providing valuable content to people on your network, you not only build and sustain a relationship with them but build TRUST.
People buy brands they trust. People buy from people they trust.
Tip 3 – Be Passionate About What You Post
Many times I see Facebook profile pages that look like they were half heartedly done. It gives me the impression that the person who created them did so not because he liked it, but did because his boss told him to do it as a way of getting more leads or potential business for the company. People see through that.
Be genuine, be real. Put your passions on your Facebook profile. I think it goes without saying that, it would be an advantage if you truly love your job and love what you do, because it will show in what you are posting on your profile page. When you write about something you are passionate about you will never run out of things to write, because you will always find something interesting to say… something that other people will also find interesting.
Tip 4 – Treat Your Friends as Friends and Not Leads or Prospects
I have heard many people talk about bumping into their Facebook friends on the street or somewhere but they never say hello. Facebook friends who initiated an a friend request even! What is the point of having someone on your FB friend list if you cannot even say hi or see eye to eye in the real world. People forget that, marketing is about relationships. This often happens when some person trying to sell something simply adds people to his friends list in order to try and pitch a product or service.
Everyone hates a salesman, but everyone likes to have a friend.
Tip 5 – Grow Your Network
For any social marketing effort to work, there is one thing you would need to do consistently… and that is to grow your network continuously. Apart from that, make sure to post useful content that people on your network would enjoy and find useful.. be helpful and make time to interact with people on your network. Again, marketing is about relationships… look at a person as a person and not as a lead.
So here are a few links to pages on Facebook Marketing which I like.
Facebook Marketing by Ron Jones talks about promoting your Facebook profile and fan pages. I especially liked the part about engagement and conversation. After all, social marketing IS about engagement and conversation.
Dosh Dosh Facebook Marketing: Articles and Resources talks about using FaceBook for Brand Exposure, Traffic and Sales and presents a good number of resources as well.
Are you thinking of starting a blog? Here are some easy to follow steps that show you how to start a blog.
Step 1 – What is Your Blog For?
From the very beginning you should know what your purpose is for starting a blog. Different people have different reasons; some may just start a blog for plain fun as a way to pass the time and put their thoughts into writing, others use it to vent, others want to make money from blogging, some may want to talk about a hobby they are passionate about.
Whatever your reasons are, you need to know up front why you are thinking of blogging.
Business bloggers for instance, or people who want to use blogging as a marketing platform have very specific topics that they want to write about. This is because they have also specific target audiences they want to cater to.
Step 2 – Deciding on a Name for Your Blog
If you have hurdled Step 1 and have a clear purpose for your blog, then choosing a name will be a lot easier.
You can probably think of any random catchy name, but if you are writing to attract a specific audience or market, it would help to use words, jargon or terms that give potential readers an idea what your blog is about, or who you are about if your goal is to brand yourself as a subject matter author or expert.
Step 3 – Free Sites or Self Hosted?
If you are just blogging for fun then it might be best that you just start blogging on free blog sites such as wordpress.com or blogger.com.
If you have any business or branding related goals, it would be ideal to host your blog on your own website, if you do have one. If not, you would need to register your own domain and sign up for web hosting in order to start your own blog under your own domain name. This is certainly more professional and gives you more credibility than just blogging on free sites.
Blogging on free sites of course is free, while getting your own domain and signing up for a web hosting account involves costs, but these are very minor expenses.
The problem with being on a free site is, the posts you publish essentially become the ownership of the site you are blogging on. If they decide to shut you down for whatever reason, they can and they will, and you cannot do anything about it, you will lose all your posts! This has happened so many times in the past.
A blog on your own domain is your own property. You are also able to do whatever you want with your settings in order to further improve your blog and get more visitors. Blogging on free sites have a lot of limitations.
There are several bloggers who first started out on free sites who later became very successful at blogging. They later realize that the limitations set by the site they were blogging on hold them back, and they see the potential for even more features and customization on their blog if they host it on their own domain. The problem here is, it is going to be very difficult for them to migrate content from the old blog on the free hosted site, to their own domain. It would also be difficult getting the traffic on your old blog to your new blog.
Starting a new blog on your own domain, it exactly what it is.. starting new, starting from scratch.
Step 4 – Choosing a Blog Theme or Template
Whether self hosted or on free sites, you can choose a theme to use on your blog which would be most appropriate for your topics or writing style. If you have a self hosted blog, you can even have your own custom theme designed and you can use this on your blog which helps brand you, your company or your blog’s identity. Make sure that the theme you select has a sidebar that automatically posts your recent blog posts as well as blog categories so readers easily find what they are most interested in reading. If it has a search box the better.
Step 5 – Writing Your First Post
The best topic to write about as your first blog post is to talk about your new blog, what it is about and what readers can expect.
You can also opt to create an About page which gives readers an idea who you are.
Step 6 – Create and Use Categories
If you are blogging about various topics, it would be best to organize your posts into categories. This way readers who land on your blog can easily navigate through your blog, and check out posts in the categories you have created. Organizing your posts this way will help visitors navigate your site easily and quickly find posts that they are interested in reading.
Studies show that one of the main reasons why websites or blog lose visitors is poor navigability or ease of use. If a visitor gets confused and does not know where to go next on a page, the easiest things for them to do is hit the BACK button, or leave your site by closing the browser or tab window, or typing in another domain. In order to ensure readers stay on your site and read your posts which you have spent the time and effort on, make sure they can easily find what they want by making it easy to navigate through your blog and jump from one post to the next or check out different categories.
Step 7 – Planning Your Posts
It is always easier to start anything but the challenge is in sustaining what you have started. It is so easy to start a blog, but sustaining that blog with new posts will be difficult.
That is why it would best to plan your posts ahead of time, to write down a list of topics that you plan to blog about and your estimated schedule for publishing these posts.
It is easy to run out of ideas so a few ways to get ideas for blog posts are:
1. Go to the Google Keyword Tool (https://adwords.google.com/select/KeywordToolExternal) type in a word or phrase that best describes your topic and then hit the “Get Keyword Ideas” button below. Google will then come back with a list of related keywords which are actual phrases that people on Google use to find information. You will also find how many average searches there have been for each of those phrases, in your country and globally. Higher search volumes mean potentially more visitors that can find your posts that are about that topic, or contain those specific keyword phrase in your blog post title and blog content.
That keyword tool actually tells you a lot more, but for your blogging purposes, that is all you will need of it for now.
Another way to get ideas for topics is to go Google’s Blog Search Engine (http://blogsearch.google.com/), type in words or phrases that best describe the topic you want to write about, hit search and then you will receive a list of other blogs that talk about that topic.
If you want to get ideas automatically, go to Google Alerts (http://www.google.com/alerts) and set up an alert for keywords or phrases. What happens is, if new blogs are posted or recent news are posted which have those keywords you created alerts on, you will receive an eamil from Google informing you of those new blogs or news stories with links to them, for you to easily check out and get ideas from.
Step 8 – Socialize and Promote
Visitors will not simply find your new posts, you need to go out and tell people about it, get the word out. Make it a habit to do the following whenever you have published a new post.
1. Tell friends about your new post by:
- emailing friends the URL to the new post and ask them to check it out
- include a link to the new post on your email signature
- post a link to your new post on your social networking accounts on Facebook, Twitter, MySpace, Multiply… best to write a quick excerpt of the new post as a way of teasing the reader to get the to click the link and read the full post on your blog
2. Visit other blogs that talk about the same things you are talking about and leave meaningful comments. Do not just leave brief messages, but contribute to the discussion and add something valuable. Leaving a comment on other people’s blogs allow you to create a link that readers on that blog can click in order to go to your own blog.
3. Register your blog on blog directories. There are several blog directories out there that allow you to register your blog on their sites under specific categories. Some of these directories have a special feature where newly published posts also get published on their site, giving more reach for your content, and getting more visitors to read your posts.
The key to successful blogging is consistency. You would really need to make time for it, that is it is always good to write about something you are interested in, familiar with or an expert about because you never run out of ideas and you never get tired of blogging because the topic is something you know a lot of or are passionate about.
Free Ebook
Download my New Twitter Guide"Hello! Nice To Tweet You" is an easy to follow guide to setting up and networking on Twitter, it includes tips and recommended free software to help make the Twittering experience both enjoyable and easy.
To get your copy, all you have to do is ReTweet any of the blog posts you find useful to your Followers on Twitter, simply fill up the form found at the end of a blog post.
