Your brand is now online and you’re feeling pretty good about your product knowing that you’ve made the global internet leap. But just because it’s online that doesn’t mean it’s presence is actually doing anything for you. In fact it could be hurting your reputation and sales if negative press is created on anything from personal blogs to product reviews to consumer news sites. You can monitor your brand online and get a rough idea of what is going on based on the activity it tracks. However to really understand your viability online and where you can leverage your business you need the monitoring converted into hard numbers that you can analyze. This is known as online brand analysis.
The first things you would typically look at when trying to measure a brand are the online revenue, total leads, average value of each order placed, conversion rates, cost per acquisition or transaction and the return on the investment of the online campaign. While these are all very valuable things to track and analyze that’s not all there is for online management. Since the online world can also correlate to the brick and mortar sales world and vice versa you have to look at how they influence one another and other units of measure to evaluate in looking at your total online presence and marketing.
Views of online advertising spots
How many times were your advertising commercials, videos other ads clicked on and watched? This will show you whether or not they were worth the page impression and later sales that they generated.