Click Distribution on Google’s Top 10

Did you ever wonder how many clicks each spot on Google’s top 10 search results usually gets?

A study on Eye-Tracking Analysis of SE Users’ Behavior conducted in Cornell University reveals the following data, which means number 1 is still the best spot to be on Google’s organic rankings.

But there are no guarantees to getting to number 1 and there could be too much competition.

Well, that is why multiple number 1 rankings for very targeted long tail search phrases that are dialed in to a search engine user’s intentions are better than general keywords that have higher search volumes.

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