Conversation Marketing might be a new sounding bit of marketing jargon to you but in practice this is one of the oldest methods of getting marketing messages across. It might be touted by many as some new fancy way of marketing but strip away the technology and mediums where it is common today, and you find that it is simply correspondence between two or more people that leads to a purchase decision. It is making waves in marketing circles today mainly because of the internet and Web 2.0.
Think about it… in the old days, if you could get into a conversation with someone who has a problem or needs an answer to a question, and provide them a solution to their predicament; you have just successfully used a conversation marketing technique if that person actually buys the product you were recommending to them. With the Internet and Web 2.0, you can get into as many conversations possible.
A fitting description of Conversation Marketing can be found on www.idiomstrategies.com which says “Conversation marketing utilizes Social Media networks and applications, Web2.0 sites and tools and many traditional marketing tactics to help companies engage in their market conversation, generate awareness and increase sales and customer retention.
Dynamic Media Corporation CEO and Conversation Marketing advocate Michael Campbell seems to have perfected this system and put it into a course called Goobert Method of Traffic Generation, where you can get a significantly growing amount of traffic to your website by simply jumping into conversations on social sites with other people and providing meaningful and useful to the people involved in the conversation, getting them to click on to your website if links are present, or searching about you on Google. Apart from those actively involved there are the spectators who may not have participated in the discussion but are simply reading the thread and are also potential visitors to your site.
With the recent update in Google’s ranking algorithm (Google Caffeine it is called), there seems to be a better appreciation of traffic and links coming from social websites; not only are there many of them, but these are rich in traffic and authority.
Good webmasters today are no Gooberts. A Goobert is actually someone who does not know what is going on, and in the Social Media Marketing context Campbell refers to his Gooberts as webmasters who are the opposite of its true meaning. Goobert actually is short for Google Blog Alerts, a feature on Google that allows you to receive notices when new blogs on specific topics you indicate to receive alerts about. The moment you get these alerts, check out that new blog and see if the topic discussed is something you can contribute a meaningful discussion to. If you are the first or one of the first to leave a comment there is a higher chance for you to get clicks on your link from the readers of that new blog post. Another way of Googbert-ing around is checking out news stories, again you can set up alerts on Google to receive notices when news stories that have the keywords you request to get alerts on, are published. If there is a comment section or “post your opinion” section at the end of the story, this is an opportunity for you to go Goobert.
To get good traffic, go the Goobert way and go social; interact, be in the thick of as many relevant conversations, and be helpful.