Google Local Business Listing: Why Get On It?

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The number one benefit of your business or company getting on a Google Local Business Listing is of course the ability to put your service or product right in front of your prospect when they need or want it.

A lot of people advertise their businesses in many different ways but somehow these often do not convert as highly as expected, simply because when you tell them about your product or service, they might not have a need for it at the time. But when your website is visible when people search on Google for products or services that they already need, you are able to put your brand right in front of a hot lead; someone who is already looking for what you have to offer. They know what they want, it is just now a matter of finding it and choosing the right person to buy from. Your business or website will get listed along with other similar businesses or websites within a specific radius or area where you are located, Google looks at your specific location, identifying your area code, and gives you list of suggestions based on proximity.

When you are properly listed on Google’s Local Business Listing, your product or service will show up on the first page of search results for product/service specific keywords and a location or area.

In the video below I used the example… dim sum san jose; because I was looking for a dim sum restaurant to eat at.

In the video I mention that, a Local Business Listing on Google is especially beneficial to a business that relies largely on customers who are within a certain area around the location of their business.

Watch the video to see specific examples.

Note that when I did a search for dim sum milpitas, the restaurant Mayflower Seafood Restaurant DID not pop up in the results, which means they are not listed on Google’s Local Business Center, and that means dim sum restaurants can grab this opportunity to get that exposure for themselves.

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