Online Marketing Resume


June 20, 2010 by Roy Sencio
Filed under: Musings 

Hi, I’m Roy Sencio! As online marketing consultant, my role is assist small to medium businesses improve visibility and reputation on the internet through strategies that include:

  • Search Engine Optimization
  • Paid Search Marketing
  • Social Media Marketing
  • Display advertising
  • Email marketing

In the process, I am able to achieve marketing and branding goals, and increase traffic to websites that consequently lead to more new business leads, customers or opportunities for my clients.

Here are some of my involvements as a consultant.

April 2009 – May 2010

SEO Consultant – Coggno, Inc.

  • Determined, prepared and managed strategy to drive traffic to www.coggno.com with the ultimate goal of achieving positive ROI through website conversions; leads for the LMS system development service (B2B) and sales from content authors on their online training marketplace (B2C)
  • Lead a team responsible for accomplishing the strategy, created the system and workflow for team members who happen to be located in different parts of the world
  • Created content copywriting guidelines and content distribution guidelines
  • Participated in office meetings for business development and development of a marketing plan
  • Consulted on landing page development and website design improvements
  • Accomplished top rankings on Google for target keywords

June 2008 – November 2009

SEO & SEM Consultant – Bigfoot Entertainment Inc

  • Determined, prepared and managed strategy to drive traffic to www.filmschool.ph with the ultimate goal of achieving positive ROI through website conversions/leads for the film school
  • Created content copywriting guidelines and content distribution guidelines
  • Created and managed AdWords campaigns
  • Worked with company’s creative team in developing landing page designs, provided guidelines to designers, and performed landing page testing to improve conversions
  • Accomplished top rankings on Google for target keywords

December 2006 – June 2007

Online Marketing Specialist and Media Buyer – Focus Interactive Outsourcing Corporation

  • Managed all banner advertising placements for Focus Outsourcing’s web properties and clients’ websites, performed research, negotiated banner placements and tracked conversions
  • Managed all PPC campaigns for Focus Outsourcing’s web properties and clients’ websites, tracked conversions and worked with designs to develop landing pages
  • Participated in group discussions on SEO and online marketing direction for Focus Outsourcing’s web properties and clients’ websites

Technical Skills

  • Search Engine Optimization (SEO)
  • Website Usability and Webpage Performance Optimization through Multivariate and A/B Testing
  • Web Analytics (Google Analytics, Search Bid Management Utilities)
  • Pay Per Click (PPC) / Search Engine Marketing

As I have spent over 15 years in the broadcast advertising and marketing space, you may find a complete resume on my LinkedIn profile, http://www.linkedin.com/in/roysencio.