has become an important part of any company’s marketing strategy today, simply because purchase decisions made by your customers are influenced by reviews, feedback and other forms of information about your product or company found on the internet.
What is Online Reputation Management?
The act of monitoring, addressing or mitigating undesirable search engine results or mentions in online media for a company or product. Techniques include generating new content and creating posts on existing content. – Defined by Anvil Media in their Search Engine Marketing Glossary.
Everybody has an opinion on just about anything. Thanks to Web 2.0 and Social Media, anyone can make that opinion public over the internet, and a majority of these are not journalistic or editorial in nature but posts by the ordinary Joe on user generated content websites. Some of those opinions might not be too flattering, which in turn can affect your sales.
For this reason, businesses need to manage their reputations online by being a little more proactive on social sites, and would need to make time for search engine reputation management. Of course that also means, you also need to make sure your customers are happy by providing them good service and observing good business practices.
But reputation management is not simply about managing damaging or negative commentary, but ensuring that you are able to get your marketing messages across and they are received accurately by your audience. This will help establish or reinforce your company or product brand, and be key to achieving your marketing and sales goals.
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