In this SEO Evaluation I took a look at a website called malaysianhomebusiness.com, and did the routine things:
- check on the number of pages indexed on Google
- check on how many external links are pointing to the main page and to all pages on the website
- check Alexa traffic ranking
- check source code to see what keywords the main page contains to give me an idea what keywords they want that page to rank for
- verify identified keywords and check for monthly search volumes, did competitive research and took a look at the sites on the top 10 for those keywords and getting a profile of them, how authoritative they are and establishing how easy or difficult it would be to rank for those keywords
Important points on the video I made are:
- I recommended a few simple traffic generation, link building strategies to increase traffic to the website
- I revealed a practical approach to SEO… going for top rankings for multiple non competitive keywords that keep you afloat and fund long term SEO goals for competitive keywords
The thing about doing these videos live and unscripted is, there are some points that I miss or things that I would have normally done but forget to, here they are.
Important points and tasks I DID NOT discuss or DID NOT do.
1. Check Source Code for Google Analytics
You should always have Google Analytics installed. You just must. If you can, also register your website on Google Webmaster Tools, and even more information and statistics about your website will be available to you, especially when you want to really optimize performance.
2. Market Research
You might have heard me talk about keyword research and competitive research in the past, but there is one thing that I have not mentioned… market research. With keyword research and competitive research you are identifying keywords that your potential audience is using to find the information or content you have as well as evaluating if you can rank for those keywords within a reasonable time period.
But if you are selling something (product/service), you also need to be sure if a keyword is indeed going to be profitable… by profitable I mean, are people using this keyword the type who would buy something or are they simply researchers looking for information. If your conversion goals are sales, then you have to also make sure you do not spend all that time, money and effort to get a number 1 ranking for a keyword that simply brings in researchers or freebie seekers and not hot buyers.
There are simple ways to do that; you can check for PPC ads for that keyword on Google, the more ads the better, more ads appearing on Google for that keyword on a regular basis means money is spent by people using this keyword. You can also simply do a PPC test on Google to verify which keywords convert and which don’t, before you pursue the SEO route and rank for those keywords. There is also a tool that helps identify commercial intent on MSN AdLabs (MSN’s PPC platform) and you can find it here, http://adlab.msn.com/Online-Commercial-Intention/Default.aspx.
3. Link Examination of Competing Websites for Target Keywords
I did not take a look at each and every one of the websites listed on the top 10 for each of the keywords of interest, and taken a look at their authority, establishing how huge the website is and how many links point to the ranking page and to all pages on the website.
Finally I wish to stress that the evaluation you have seen pretty much covers aspects that I can access or uncover. A key part of SEO is engagement and visitor experience which we can only get a picture of, if first of all the website is tracking statistics through Google Analytics or any other system that provides comprehensive tracking, and if we had access to that data to take a look at metrics and KPIs (key performance indicators).
So here are those videos broken into three parts. To get a clearer bigger picture, click the FULL SCREEN button.