SEO Strategy


Please watch the video below. This will give you an overview of the SEO strategy that we will use. Then read instructions below. Hit the Full Screen button on the lower right section of the video box to get a clear view.

Next Steps.
1. Download this excel file that contains your master list of social sites, social bookmarking sites, article directories and feed sites. You will need to create accounts on these sites using a new email address created specifically for this purpose. If an email address has already been created for you, then you no longer need to create a new one.

When creating accounts on these social sites you can either use your brand name (if this activity is meant to achieve branding goals) or a keyword phrase (if your goal is to get a page on your site ranked for a keyword phrase).

For example… if I wanted to brand my name, and I wanted to create a blog on, I would use my name in the URL that I would create on that account, which would come out as; if this was on Blogger, it would come out to be; on Squidoo it would appear as

Second option for this example, if I wanted to get ranked for the keyword “SEO Consultant”, then I would create those accounts using that keyword; on, as; if this was on Blogger, it would come out to be; on Squidoo it would appear as

How to decide which to use?

I would use my name, brand name or company name if I wanted to use these sites for company announcements, press releases and other official company updates. If I were using these sites to upload articles, and those articles were themselves optimized for certain keywords, then I would use a keyword phrase in the naming the site/blog. An example… I want my blog to rank for SEO consultant, so I would create an account on WordPress, give it a URL of, then upload an article also targeted at the keyword phrase, and the article may go something like “How to Choose the Right SEO Consultant for your Website”. The main page of the blog can have a link to my blog main page; and if I am using the social site for teaser articles, I will have that teaser article link to the original blog article on my blog.

2. Browse through each of the sites on the Excel file to see how they look. Here are their classifications.

  • social sites, are public sites where you can add your content/articles that have links that point to your own website/blog
  • article directories, are huge article libraries… if this is not part of your strategy then you don’t need to create accounts on these sites
  • social bookmarking sites, are public sites where people bookmark and share their favorite web pages and websites
  • video sites, are websites where you can upload video.. if you are not using video marketing, you don’t need to create accounts on these sites
  • feed submission sites, websites where you can submit RSS feeds of your social sites, not all have RSS feeds, just submit the ones that do

Sheet 1 has the list of those websites, Sheet 2 is an example of an actual campaign where my target keyword was a brand name of a product that was launched last year, my sites ranked very well for a search for that keyword phrase and occupied several spots on Google’s first page for that phrase. You can check out those sites, take a look at the articles and where the links point.

Since Google updates its algorithms constantly, this may not exactly be the same linking style I use today, but it is close. This will give you an idea how to use links in teaser articles posted on social sites. In the video above, I made it clear that teaser articles point to (a) the main article on your blog and (b) the main page of your website, for the latter I recommend using an strong call to action offer as the anchor text (words that are part of the clickable link to your main page).

3. If everything is clear and understood, go ahead and create accounts on these sites. If unclear, feel free to send me a PM or post a comment or question below.

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