Old Navy Using Weekend Sale to Build Mailing List; Send SPAM
I am certain they already have one or several, as it makes sense for a clothing chain that big to have one. However it looks like Old Navy is collecting even more emails through the current sale and using is going to benefit from all the data they collect and likely will have the opportunity to directly market to buyers
based on your purchase.
I rarely walk in to a brick and mortar store to shop, well firstly because I rarely shop. Second reason is, shopping online is just more convenient, and I don’t end up feeling like an idiot cutting in to check out and someone telling me out loud, “there’s a line back here.”
To make a long story short, upon paying for the purchase I get asked for my email address, and while I could have probably declined, I thought I’d go with it to see how Old Navy will use the information they have about my purchase, and if they were going to send me any unsolicited email. I gave the cashier an email address I rarely use.
But what kind of information does Old Navy actual get from this?
Aside from what was purchased and an email address associated with a purchase, they know what items are most popular, for what pricing, in what location, and whole lot more which I will not get into now.
The most important question is, will Old Navy SPAM me with unsolicited email? The answer, YES.
When I was asked by the cashier for my email address, I asked what for and she replied “for the receipt.” She did not say any more.
When I gave her my email address, the understanding there is that is the only purpose for the email address request. If Old Navy sends me an email whether marketing or not, this is spam because I did not request for them to send me anything through email and would then be sending me an unsolicited message. They did not ask for my permission to send me email, and so did not get any so they should not be sending me an email.
Well, as it turns out.. they did send me an email immediately after purchase, sending me a copy of their receipt and a survey.
The rule of thumb in collecting emails for marketing purposes is, always get explicit approval and the person giving you their email address should know what you will use the email address for, otherwise you will be sending out SPAM just like Old Navy did.
Ayala Center Cebu is an Email Spammer
Ayala Center Cebu - Email Spammer
Yes Ayala Center Cebu
is an email spammer! But wait, you are sitting there wondering, “what on earth is an email spammer?”
Email spam is in a nutshell email that you did not request to receive that contains advertising about products or services. I am sure everyone has one time or another, or maybe even very often received email about Viagra, penis enhancers, casinos and PORN! Email that you receive that have advertising that you did not voluntarily request to receive is SPAM!
So back to Ayala Center Cebu and their email spamming.
I have been getting email from them for so many months now, from this email address feedback@ayalamalls.com.ph; sending me all these ads about their sales, promotes etc.
I had already written back to that address asking them not to send me any updates primarily because they are not getting any money of out of me since I am in the US, plus… it really is kind of annoying to receive advertising that I did not ask to receive in the first place.
But, they of course did not reply to me. I sent a few more emails to them but still no reply, and today I still receive all their email updates.
So I am going to make this a lesson for business owners who think they know what they are doing when it comes to email marketing.
Email marketing is a great way to promote your business, product or service. Direct marketing that is also significantly cheaper than putting ads on the radio or newspaper. It is definitely an effective and cheap way to get your message across. But here is how most businesses get it wrong.
When you do email marketing, you send out updates or messages to prospects on your mailing list. These prospects or “leads”, should be properly opted in or qualified. Otherwise, they will not convert into a customer. They have to declare to you clearly, that they want to receive your updates, otherwise you are just sending follow up messages to deaf ears who are not going to buy your product. It is easier and more profitable to promote something to people who are interested than to people who are not.
If you just blast out advertising messages to anybody and any email address you can find, your conversion rates are going to be ultra low because the leads or people you send out your message to are not properly qualified and neither did they properly opt in to your mailing list to get your updates, and you will be annoying a lot of people like the email spamming that Ayala Center Cebu has been doing.
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