3 Simple Tips to Easily Increase Business through Your Website
Here are 3 Simple Tips to Easily Increase Business through Your Website, and it is not about high tech optimization, complicated programming or advanced SEO or marketing strategies. These tips are very simple, basic tips which I believe to be rudimentary to website usability, and are a must to ensure that you are converting your visitors into leads or even customers.
I always look at websites as marketing tools to achieve very specific and quantifiable goals, and these will certainly increase your figures, if you are not already doing these on your website.
Add Working Business Number on the Website
How many people do you think went through your website and had the urge to immediately get more information by simply picking up the phone and calling you?
Believe it or not, a lot of business websites make the mistake of not putting a working phone number, or do have a number on it but routes to a voice mail box or a facsimile machine. Not a lot of people like to leave voice messages on the first contact, and for those that do, they are no longer hot leads or “hot” about your product when you call them back later. Of course, I do not need to elaborate on how annoying it is to get a fax tone instead of a human voice ready to answer your inquiries.
This just happened very recently to me, I wanted to take the family out to dinner at this restaurant I have been hearing good things about but have never been to. So I searched for their website on Google to find out about reservations; I did find their website and found their number. I called a total of three times and each time, I always got a FAX machine. I gave up and dialed another restaurant and made my reservation. So here is a question; how much business do you think that restaurant is losing from calls from potential customers who get a FAX tone?
Add Simple Contact Form on the Website
Yes contact forms are much better than simply putting your email address on your website in text form. This is because if you put your email address in text format, it is going to get harvested by SPAM bots then you are going to get spammed with all these PPC crap… by PPC I mean porn, pills and casinos.
I notice that a lot of websites have complicated contact forms with too much information to fill in. You want to make things easy for your visitors, so try to keep your contact form to just the name, email address and the inquiry. If you have a product whose audience might be open to providing a phone number, then go for it. The idea is, to make sure your visitors are comfortable about contacting you and that they do so knowing their information is safe. Typically name, email address and inquiry box is sufficient, but what I would suggest is run a test, and do a split test on the contact form, one with and the other without a call back number. That way you are able to see which one is more effective.
It is also important that you reply to them withing a reasonable amount of time. It is ideally best to include a notice near the contact form indicating that, “their personal information is safe with you and that this data will not be sold to other parties or used for other purposes” and “state the amount of time you are likely able to get back to them”. If you say you can get back to them in two business days, strive to get back to them in less and not more.
I do a lot inquiring about products and services online, and let me tell you, a lot of them do not reply on time and by the time they do, I had already contact and given the business to someone else. Again the question is; how much business are the late repliers losing to those who promptly address inquiries?
Prepare a Script and Bonus or One Time Offer
By this I mean, you should have a set of ready made answers to questions you already know you will get asked, whether it is on the phone or through email. Always sound prepared because it makes you sound like you do know what you are talking about, even if you did know what you were talking about but fumble about in your answers, that does not make a good impression.
Always END with a quick action bonus or one time offer, tell them that you happen to have a special promotion on going, then tell them about the offer. If you are selling one specific product or service, then the special offer must be about the service. Otherwise if you carry a variety of products or services, the offer must be specific to the product/service the person is inquiring about. You are going to significantly increase conversions by offering them additional value to a purchase if they act within a specific time. You can also offer them membership to your newsletter if you have one. Newsletters are great ways to not only deliver useful information to your subscribers but is also a way of building on that rapport you have with them and warming them up to your product/service. Marketing is about relationships, and the decision to purchase from someone is in part influenced by the amount of trust a potential buyer has on the seller.
Put these critical elements into your website and into your website marketing mix and you will certainly see an increase in conversions.
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Affiliate Marketing Video 3
This is Affiliate Marketing Video 3, the third of a series of videos on Affiliate Marketing.
Today I went to weekly band practice but before that I thought I’d shoot a quick intro to the this third video on affiliate marketing. In this video, I show you what I look at when selecting the right product to promote on the ClickBank marketplace.
It kind of picks up where we left off in video 2, and if you have not seen video 2, you can check it out here… Affiliate Marketing Video 2.
If you have questions or comments please leave them in the comment section below.
Affiliate Marketing Video 2
This is Affiliate Marketing Video 2, the second of a series of videos on Affiliate Marketing.
I was at the Monterey Sports Car Championships today at the Mazda Raceway Laguna Seca, featuring American LeMans Series, so I thought I’d squeeze in a few clips from the event, before getting into this installment on Affiliate Marketing.
If you were unable to see the first video, you may check it out here, Introduction to Affiliate Marketing.
If you have questions or comments please leave them in the comment section below.
Introduction to Affiliate Marketing
This post on Affiliate Marketing is the first video blog I am posting, hopefully not the last. Affiliate Marketing is a great way to earn a little extra income over the internet and I have encouraged friends to try it. Recently I have been getting some questions about making money online, and then finally an old friend of mine asked me about Affiliate Marketing, which is why I am doing this video.
If you have questions or comments please leave them in the comment section below.
The Zero to $100 Million Dollar Challenge by Russel Brunson
The Zero to $100 Million Dollar Challenge is the both a lesson and content for newbies in internet marketing marketing.
This is your change to learn how to make money online without having to pay top dollars, but don’t think that there is no value to this course-slash-contest… the lessons are valuable, the applications simple, and the possibilities endless.
The Zero to $100 Million Dollar Challenge
is from internet marketing extraordinaire Russel Brunson, and he is no new name to the industry, he has been around a while and has countles successful students to boast of.
So, What Can I Do With $100 Million Dollars? Not a clue just yet… but I can sure think of one think if I had just a million dollars, and that’s RETIRE.
So what are people saying about The Zero to $100 Million Dollar Challenge? Read the blog excerpts below.
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Sponsored by DotComSecrets and Russell Brunson, this event will accomplish two goals:
1) Help a worthy cause: World Teacher Aid. Help feeding and educating kids worldwide
2) Help the contestants collectively create $100 Million!
3) The winner will win a sports car hand delivered by Russel himself!
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On the site, there’s lots of educational material on how to market both online and offline, and that’s something I can use for all of my businesses. So, you can click on the image above, or you can click on the link below, or you can look to the right column somewhere and find the link and click on it there, because I’ll be adding it pretty quickly. You can also invite your friends to sign up, and you can do it by email or through the site. I decided to go this route first.
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Too good to be true!
So, I close the window and left.
But then, I see many people are promoting this. So, I gave it a second change. From the second visit, I sign up.
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Also to encourage you to get started and continue working through the challenge, he will be buying a brand new 2009 Corvette and giving it to the winner of the challenge. What color corvette would you like? Black or Red? And to keep you inspired throughout the challenge he is going to be offering additional high quality prizes such as a 42 inch TV.
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Basically, it’s free Internet Marketing Training. You get the chance to grow your business using the methods he’s going to be teaching between now and February 2009. The winner of the challenge gets a brand new corvette.
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The members area has a ton of cool stuff – In fact I would have to say it the the most kick ass members area I have ever seen. It certainly made me frantically scribble down notes, because Russell really raised the bar for the rest of use here.
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Russell’s also donating proceeds from the contest to World Teacher Aid–which helps to bring education to children in third-world countries.
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I want to let you in on a cool contgest my buddy Russel Bruson is doing. It’s a contest where you get training at no cost… and you can win a New Corvette!
Read more Back to the Future movie .
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Get Wealth Training At No Cost And Win A Corvette!
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As you see a lot of people are abuzz over this new offer from Russel Brunson. Check out The Zero to $100 Million Dollar Challenge now!untraceable online download
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