Online Reputation Management: The Only Reason You Need It
Online Reputation Management
has become an important part of any company’s marketing strategy today, simply because purchase decisions made by your customers are influenced by reviews, feedback and other forms of information about your product or company found on the internet.
What is Online Reputation Management?
The act of monitoring, addressing or mitigating undesirable search engine results or mentions in online media for a company or product. Techniques include generating new content and creating posts on existing content. – Defined by Anvil Media in their Search Engine Marketing Glossary.
Everybody has an opinion on just about anything. Thanks to Web 2.0 and Social Media, anyone can make that opinion public over the internet, and a majority of these are not journalistic or editorial in nature but posts by the ordinary Joe on user generated content websites. Some of those opinions might not be too flattering, which in turn can affect your sales.
For this reason, businesses need to manage their reputations online by being a little more proactive on social sites, and would need to make time for search engine reputation management. Of course that also means, you also need to make sure your customers are happy by providing them good service and observing good business practices.
But reputation management is not simply about managing damaging or negative commentary, but ensuring that you are able to get your marketing messages across and they are received accurately by your audience. This will help establish or reinforce your company or product brand, and be key to achieving your marketing and sales goals.
If you have questions or comments about Online Reputation Management, please post them in the comment section below. You can also send me questions through the Contact Form.
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The Tiger Woods Scandal: An Online Reputation Management Nightmare
When the Tiger Woods scandal first broke out with the accident at his home, people were not sure what the story was about because Tiger was not saying anything for several days and as we later find out, it was probably what his team of PR people advised him to do, maybe thinking that the story would blow over and be forgotten.
Unfortunately a lot of evidence had been leaked out to the press which had to do with Tiger Woods cheating on his wife, not only once but several times. It is rather difficult to keep a story under wraps today especially with the internet available to so many, who are also able to use easily use social sites to talk about a story. The story of course went viral, FAST…. with his voice mail recording mixed into an RNB slow jam and made into a video on YouTube, plus transcripts of text messages finding their way to blogs and forums.
Another woman has been linked to Tiger Woods and this one is 48 years old. Or as Tiger refers to her, “my senior tour.” – Conan O’Brien
After all that I have seen and heard I have to say, this is one major PR nightmare that might have been quickly managed had we been in the 80s where today’s world wide web were non existent and social sites used as viral mediums of information were non existent. Every little bit of dirt on the story can be found online… and so we ask, can all that negative publicity online be managed?
Interestingly, someone believes so.
I found this article on Online Reputation Management and how the Tiger Woods story was a . The conclusion to the story is, if you have money you can probably manage it, and Tiger does, so he likely can, in fact from what I have been seeing lately I think they have started to do so.
Incidentally here is a story that will answer your question on what .
Image Source: www.wikimedia.org
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