The Social Media Manager and His Role in Social Media Marketing
Social Media Marketing is more than just a buzzword or phenomena.
“Social Media Marketing is marketing of the future; where companies, businesses or individuals leverage on available Internet and communication technologies and use these as tools to deliver customer focused messages that encourage participation and dissemination, ultimately achieving branding and marketing communication goals.”
MarketingSherpa has released some research that reveals that more companies are shifting a lot of their marketing efforts from traditional to social media. Why? These companies are seeing higher ROIs from social media efforts, and traditional media not as effective as they used to. You can .
This growing interest in Social Media Marketing has also created opportunities for a position that did not exist a short time ago, the Social Media Manager.
Everyone is going social media; these are not just Fortune 500 companies but any business or person who has a product or service to offer like dentists, mechanics, painters, wedding planners…. people who urgently need but don’t know how to run a social media campaign, and likely do not have the time to spend on Facebook or Twitter looking for new clients.
Forrester has published statistics showing that 99% of retailers are planning on developing an online presence specifically on Facebook by 2011. Now, here lies the the demand for social media marketers… people who are already experts on SMM and will deliver the results faster than a business owner striking out on an SMM (Social Media Marketing) learning curve.
But what do Social Media Managers do? Apart from creating and implementing your social media strategy, they are your brand’s executive assistants and perform tasks like:
1. Cleaning up your Twitter communications and weeding out the spam messages, leaving those messages that are important to you… or as in the case in customer relations / support, routing them to the appropriate individual or department in a company.
2. Blogging and all tasks related to blogging and functions that pertain to the maintenance of a blog such as comment approval and clean up; and in some cases for managers knowledgeable in Search Engine Optimization (SEO), blog optimization and content development.
They also help ensure that your blog posts / content, get the most traction by getting them out on other sites at different times of the week, or getting them exposed to your Twitter followers at different times of the day so more people would catch it.
3. In social networking, grow your network or followers. In Facebook these could be your profile friends or fans in the case of fan pages, and on Twitter, these are your followers.
It’s all about numbers, the more people on your network the more people see or read your messages. Social Media Managers will find people who are your target audience, follow or connect with them and then facilitate engagement to develop relationships.
The three keys to success being, network growth, sharing content and engaging your audience.
These tasks can take as little as half an hour to 1 or 2 in a day to do, which is why hiring a regular employee might not be cost effective. Doing this yourself or training someone within the company to do it might not yield immediate or ideal results for a variety of reasons. Which is why it would be best to simply hire an expert to do it for you, get results faster, and you get to focus on more important aspects of your business.
Who says no one can make money from social media? Companies and business are, so do the people that do the social media work for them, of course the latter probably have more fun… making a good living getting paid to play around on Twitter and Facebook all day!
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3 Ingredients to Effective Online Brand Management
Online Brand Management
is actually easy to do, much easier to do than traditional brand management. Primarily because monitoring and metrics are so easy to acquire and more accurate in the online marketing space. You can also make faster changes to adjust your campaigns according to data you are able to instantly get.
So what are the 3 ingredients that are going to ensure the success of managing your brand identity over the internet?
Social Media
There are so many blogs, social networks and online forums and communities out there today that people use regularly, and where a lot of consumer often talk about a product, company, a service, a BRAND.
In a recent article on GirlsInTech.net entitled , the author mentions that a lot of negative feedback from consumers typically appear on these sites and while it is impossible to control negative commentary, the best thing for product owners to do is be in touch with their market, be ready with a plan or a set of responses to deal with specific issues, and if something catches you off guard that you did not prepare for, respond quickly.
This is usually how online reputation management professionals deal with these situations, but if you want to really build your brand identity online, don’t simply be reactionary but be proactive, adhere to good business practices and make customers happy. Prevention is always better than cure.
Search Engine Optimization (SEO)
A few weeks ago I wrote a post about and how a key element was developing a set of keywords that you may use consistently as part of your offer or positioning in order to successfully associate your brand with those keywords.
SEO knowledge will help ensure that your publicly viewable correspondence or communications about your brand on social sites will get top visibility on search engines to build a healthy search engine reputation. This is brand reputation management specifically targeted at search engines, where keyword searches for your brand coupled with other keyword modifiers yield results that help prospects who are researching your brand, decide on buying you.
Tracking and Documentation Skills
Each online marketing strategy has specific goals and those goals are evaluated based on very specific quantifiable data that you need to acquire, measure, track and use as basis to further tweak whatever you are doing for brand reputation or brand identity management efforts.
If you have questions or comments about , please post them in the comment section below. You can also send me questions through the .
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SEO Vs Social Media: Neither is Better
A new post on Jeremy Schoemaker’s blog www.shoemoney.com reads “”.
The post basically tries to determine which traffic generation strategy is better, SEO or Social Media, and in a way concludes that neither is better; SEO is the term that cold unfeeling tech geeks inevitably prefer to use while the more warm and gregarious folks fall under the Social Media.
While I agree to that neither is better than the other, I have different reasons. I believe them to be equally important.
Many people view SEO as a cause, a means to achieve a result… however I have a different perspective on SEO. SEO is actually a result that begets more results.
Let us assume you have an effective website, optimally set up that engages visitors well regardless of traffic source; search engine traffic or referred from social media, and you need to send visitors to that site, what do you do?
You build links! Make sure you observe good link building practices, ensure that your links are found on highly relevant websites or web pages that would ensure high click rates on your links from those pages. Social Media has been an effective way of getting traffic because of the high level of traffic Social Media sites typically have.
Proper link building results in good SEO results (better rankings for relevant keywords), which in turn leads to more traffic. A key part of good SEO is good link building tactics which includes activities on Social Media.
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